Partners
TRU has built solid relationships with the leading retailers across all class of trade throughout North America. We distribute thousands of home entertainment products in the Audio / Video, Videogame, DVD & Electronic categories.





Partnering with Tru Company adds tremendous value to the retailer’s investment. Our industry expertise, business tools and customer support will ensure that our retailer partners are offering their customers the very best product assortment and optimized pricing to drive profits and customer loyalty.
We are specialists in strategy, organizational and operational management. We focus on the clear delivery of realistic plans, real value-added programs, and exceptional end to end customer “experience”. We have developed strong partnerships by implementing programs that increase sales velocity while maintaining competitive margins.